L13: Cognitive bias
Materials
Use the raw slides (pdf) before lecture to take notes.
Summary
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One reason for the success of social engineering attacks is cognitive bias
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Behavioral, social, memory biases
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hundreds of cognitive biases have been studied in the psychology literature
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We highlight several that are especially important in security
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We review several studies on why phishing is so successful
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References on the Halo Effect and its role in other biases
- “Name Stereotypes and Teachers’ Expectations”, Herbert Harari, John McDavid, Journal of Educational Psychology, 1973, V65, No2, p222-225.
- Are Emily and Greg More Employable Than Lakisha andJamal? A Field Experiment on Labor Market Discrimination, The American Economic Review, Sep 2004.